The Super Bowl LVII will feature an increase in beer advertising.
Budweiser, considered by some to be the archetypal Super Bowl product, has spent more than $500 million on its beer advertising over the past several decades, with campaigns ranging from the nostalgic (the Budweiser Clydesdales) to the cool casualness of the Wassup guys.
This year, however, for the first time in more than three decades, the parent company of Budweiser, Anheuser-Busch, has relinquished its exclusive advertising rights to the game. Allowing competitors in the beer and spirits industries to purchase commercial spots. Heineken, Miller Lite, and Crown Royal Whisky are among the brands preparing advertisements for the event on February 12.
Super Bowl LVII advertisements frequently feature celebrity cameos, such as Bill Murray, as well as a plethora of adorable animals, in an attempt to remain in viewers’ minds long after the final whistle. This year, Sylvester Stallone will appear in a commercial for Paramount+. At the same time, Netflix has recruited Will Ferrell for a cross-over advertisement with General Motors.
Sports betting companies have also invested this year, with Draft Kings launching a commercial starring comedian Kevin Hart and former sports stars David Ortiz and Julius Erving. Rob Gronkowski, a former NFL great, will attempt a live field goal for FanDuel, expanding the medium’s limitations.
According to reports, Fox, the network broadcasting this year’s Super Bowl, demanded $6 million to $7 million for 30 seconds of advertising time during the game.
Audiences and Super Bowl advertisements, by the numbers:
- 100 million: The Super Bowl is the most-viewed television event in the United States, attracting around 100 million viewers annually.
- In the past decade, the average cost of a 30-second advertisement during the game has increased to $7 million.
- The total amount Budweiser, the Super Bowl’s largest commercial partner, has spent on Super Bowl advertisements.
- In 2022, Amazon’s Alexa speech assistant advertising cost $26 million, the most ever paid for a Super Bowl ad. It lasted for 130 seconds.
- 30% of Americans believe that advertisements are the finest part of Super Bowl Sunday.
Where Have All The Cryptocurrencies Disappeared?
If you felt like every Super Bowl ad last year was for a cryptocurrency startup, you weren’t far off. Many observers called the event the “Crypto Bowl” because of the abundance of advertising featuring celebrities such as Larry David or Lebron James promoting cryptocurrency exchanges such as FTX or crypto.com.
When Bitcoin lost approximately half its value, many crypto exchanges, including FTX, were forced to declare bankruptcy. The Super Bowl will not feature any national ad for cryptocurrencies.
In reality, some celebrities who backed FTX during last year’s Super Bowl are being sued by consumers who accused them of exploiting naive investors with their influence.
FTX initially committed to a 60-second commercial during this year’s Super Bowl but withdrew due to a wide-ranging criminal investigation involving company CEO and founder Sam Bankman-Fried.